With 37 years experience and success, Southern Marketing, Inc. can promise and deliver volume production to "well-known companies." This results in "Higher Commissions" which we pass on to the General Agent and Broker.

Ask us about "Tips for Retirement." Our contracts help increase your retirement!


Our Mission

To bring you the very best in products, contracts and commissions. We secure and maintain relationships with top companies and provide helpful services necessary to keep our agents self-motivated and on track to success.
  • We assist with training and continuous education.
  • We help build self-esteem within the Independent Agent.
  • In every relationship with our agents and companies, we promote integrity. 
  • Building LIFETIME RENEWALS is our obsession.  This creates a healthy, long-lasting relationship with our agents.

    Southern Marketing, Inc., manages over 2,800 Insurance Brokers and 21 Agency Building Units. We represent 14 top-rated companies, bringing you products such as Guaranteed Issue, Almost Guaranteed Issue, Simplified Issue, Universal Life, Interest Sensitive Whole Life, Term, Annuities, Long Term Care, Home Health Care, Medicare Supplement, Disability Income, Lump Sum Cancer, Critical Illness, and more!


    We are dedicated to providing personalized service to our Brokers, General Agents, and Managing General Agents.



Company Profile

Southern Marketing, Inc., a family owned insurance marketing firm, has been helping Insurance Brokers and General Agents build their business and clientele since 1982.

J. Lamar Clements, LUTCF, entered the insurance business in May 1971 as a captive agent for a leading Mutual Company. 

In 1982 he formed his own brokerage agency, representing two national companies, aggressively conducted Field Training with his Broker Agents, and wrote Medicare Supplements and Final Expense. He began to teach a concept that duplicated his own efforts called "Agency Building."

Today, Lamar and his staff manage over 2,800 brokers, 21 Agency Building units. He has taught various Insurance courses as well as continuing education for his Home State Insurance Department